the farm fest

The Farm Fest

Event Branding Campaign, 2019

A rebranding of The Dairy Festival based Springville, New York.

Located in Western New York farm country, this festival is a celebration of agriculture in daily life through music, food, parade, and contests. This festival is something I went to throughout my childhood and so I used my full experience to aid my design and inspiration for this rebrand.

Using hand-drawn icons and quilt based layouts The Farm Fest was given a new life that precisely represents the culture and the people involved with agriculture.